{"id":1674,"date":"2026-03-12T13:41:55","date_gmt":"2026-03-12T12:41:55","guid":{"rendered":"https:\/\/www.taximove.it\/?p=1674"},"modified":"2026-06-29T11:36:27","modified_gmt":"2026-06-29T09:36:27","slug":"italian-taxis-earn-high-marks-from-users-outperforming-the-european-average-2","status":"publish","type":"post","link":"https:\/\/www.taximove.it\/en\/italian-taxis-earn-high-marks-from-users-outperforming-the-european-average-2\/","title":{"rendered":"Italian taxis earn high marks from users: outperforming the European average"},"content":{"rendered":"<h3><em><strong>Customer satisfaction reaches 85%, with Southern Italy showing the strongest improvement<\/strong><\/em><\/h3>\n<p><strong>Rome, March 12, 2026<\/strong> \u2013 Italy&#8217;s taxi service continues to rank among the most efficient and highly appreciated in Europe. This is the key finding of two surveys presented at the Press Room of the Chamber of Deputies in Rome by <strong>Uritaxi<\/strong>, <strong>appTaxi<\/strong>, and <strong>Taxi Move<\/strong>: the <strong>7th Report &#8220;Taxis in Italy&#8221;<\/strong> and the <strong>2nd Report &#8220;Taxis in Europe. Europe vs. Italy 2026&#8221;<\/strong>. Conducted by Lab21, the research involved more than 140,000 respondents across over 30 cities in Italy and Europe during January 2026.<\/p>\n<p>The findings, presented by <strong>Professor Roberto Baldassari<\/strong>, General Director of Lab21, show an overall customer satisfaction rate of <strong>85.1%<\/strong>, stable over recent years and higher than the European average of <strong>82.8%<\/strong>. Italy scores particularly well in key performance indicators, including vehicle comfort (<strong>92.6%<\/strong>), ride safety (<strong>86.8%<\/strong>), and travel speed (<strong>82.6%<\/strong>).<\/p>\n<p>Waiting times are also among the fastest in Europe: <strong>89%<\/strong> of Italian users receive a taxi within six minutes of booking, compared with <strong>82%<\/strong> across Europe. This confirms the efficiency of Italy&#8217;s radio taxi dispatch system and the overall organization of taxi services in Italian cities.<\/p>\n<h2>Southern Italy narrows the gap<\/h2>\n<p>The national survey also highlights significant regional progress. Northern Italy continues to record the highest satisfaction levels, reaching <strong>89.7%<\/strong> in 2026, while Central Italy remains stable at <strong>86.2%<\/strong>.<\/p>\n<p>The most remarkable improvement comes from Southern Italy, which shows the strongest growth of all regions and significantly reduces its historical gap with the rest of the country. Comfort ratings increased by more than 15 percentage points, rising from <strong>72.8% to 88.2%<\/strong>. Ride safety improved from <strong>78.7% to 85.6%<\/strong>, while the percentage of users receiving a taxi within six minutes rose from <strong>77.3% to 84.7%<\/strong>.<\/p>\n<p>Fare transparency also improved, increasing from <strong>57.2% to 65.6%<\/strong>, while driver courtesy and professionalism rose from <strong>72.0% to 76.3%<\/strong>. Overall satisfaction in Southern Italy increased from <strong>77.3% to 79.5%<\/strong>, reflecting a substantial improvement in the perceived quality of taxi services.<\/p>\n<h2>Italy outperforms Europe<\/h2>\n<p>Compared with the European average, Italian taxi services are perceived as:<\/p>\n<ul>\n<li><strong>Faster<\/strong> (82.6% vs. 75.1%, +7.5 points)<\/li>\n<li><strong>More comfortable<\/strong> (92.6% vs. 84.1%, +8.5 points)<\/li>\n<li><strong>Safer<\/strong> (86.8% vs. 77.9%, +8.9 points)<\/li>\n<\/ul>\n<p>Driver courtesy is another strong point: Italy achieves an <strong>80.2%<\/strong> satisfaction rate, more than five percentage points higher than the European average (<strong>75.1%<\/strong>).<\/p>\n<p>Nearly <strong>75%<\/strong> of Italian users believe taxi services in Italy are better than those abroad, compared with just over half of European respondents.<\/p>\n<h2>Italy and Europe: two different mobility models<\/h2>\n<p>The surveys also reveal two distinct approaches to urban mobility.<\/p>\n<p>In Italy, the regulated public taxi model remains the preferred option, chosen by <strong>61.5%<\/strong> of users, while only <strong>16.6%<\/strong> would opt for private app-based ride services with dynamic pricing.<\/p>\n<p>This is reflected in public opinion toward multinational mobility platforms: <strong>72.3%<\/strong> of Italians oppose expanding their role in the market, compared with <strong>61%<\/strong> across Europe.<\/p>\n<p>Looking ahead, Italians continue to favor locally managed radio taxi services (<strong>50.3%<\/strong>), whereas European respondents more often support a regulated coexistence of different operators (<strong>42.8%<\/strong>).<\/p>\n<p>Booking habits also differ significantly. In Italy, <strong>69.1%<\/strong> of customers still book a taxi by telephone, while only <strong>25.6%<\/strong> primarily use mobile apps. Across Europe the trend is reversed, with more than half of bookings made through apps. This confirms that local radio taxi organizations remain a cornerstone of the Italian taxi system.<\/p>\n<h2>Taxis as a safety service for young people<\/h2>\n<p>The surveys highlight the important social role of taxis, especially among younger users.<\/p>\n<p>Nearly <strong>84%<\/strong> of Italians under 35 consider taxis essential for getting home safely at night, a figure only slightly below the European average (<strong>85.2%<\/strong>). This shows that taxis are viewed not only as a means of transport but also as an important element of urban safety and responsible mobility.<\/p>\n<h2>The challenge of fares<\/h2>\n<p>The only area where satisfaction remains below 50% is pricing. Customer satisfaction with fares stands at <strong>48.1%<\/strong> in Italy and <strong>48.9%<\/strong> across Europe, demonstrating that affordability remains a common challenge throughout the sector. In Italy, this represents a slight decline from <strong>49.3%<\/strong> recorded in 2024.<\/p>\n<h2>Looking ahead: users still want a human driver<\/h2>\n<p>The research also reveals widespread skepticism toward autonomous taxis.<\/p>\n<p><strong>71.9%<\/strong> of Italians and <strong>64%<\/strong> of Europeans say they would not use a driverless taxi. Concerns are even stronger regarding safety: only <strong>21.4%<\/strong> of Italians would feel safe riding in an autonomous taxi, compared with <strong>37.9%<\/strong> of European respondents.<\/p>\n<p>The presentation featured <strong>Claudio Giudici<\/strong>, National President of Uritaxi; <strong>Stefano Salzani<\/strong>, President of the appTaxi Consortium; and <strong>Mirco Venturelli<\/strong>, Vice President of the Taxi Move Consortium.<\/p>\n<blockquote><p><strong>&#8220;These results demonstrate that the Italian taxi model works and is recognized by users as one of the most efficient in Europe,&#8221;<\/strong> said <strong>Claudio Giudici<\/strong>, National President of Uritaxi. <strong>&#8220;Service quality, safety and speed are the result of years of investment by taxi drivers and of a regulated system that protects both workers and citizens. The progress recorded in Southern Italy also shows that investing in service quality and organization produces tangible results. Our goal is to continue innovating while preserving a model that guarantees professionalism, safety and a strong local presence.&#8221;<\/strong><\/p><\/blockquote>\n<blockquote><p><strong>&#8220;The fact that nearly 70% of Italian users still book taxis through local radio taxi services,&#8221;<\/strong> said <strong>Stefano Salzani<\/strong>, President of appTaxi, <strong>&#8220;demonstrates how deeply rooted and trusted this local model remains. Apps such as appTaxi are designed to support digital innovation while keeping control of the service in the hands of taxi drivers and local cooperatives. Innovation should strengthen public taxi services, not hand the market over to multinational platforms.&#8221;<\/strong><\/p><\/blockquote>\n<blockquote><p><strong>&#8220;Technology is a fundamental tool for improving taxi services,&#8221;<\/strong> added <strong>Mirco Venturelli<\/strong>, Vice President of Taxi Move, <strong>&#8220;but it should serve taxi drivers and passengers\u2014not large international platforms focused solely on market dominance. Taxi Move was created with exactly this vision: providing modern digital tools developed by taxi drivers themselves while maintaining transparent fares, high-quality service and strong local roots. The creation of the Italian Taxi Network\u2014the first national network connecting the three Italian taxi apps appTaxi, bTaxi and Taxi Move through a roaming agreement\u2014allows users to request a taxi in more than 50 Italian cities without downloading additional apps or creating new accounts.&#8221;<\/strong><\/p><\/blockquote>\n<p>The full presentation can be viewed at <strong>webtv.camera.it<\/strong> (Press Conferences section). The complete reports are available at <strong><a href=\"http:\/\/www.uritaxi.it\">www.uritaxi.it<\/a><\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Customer satisfaction reaches 85%, with Southern Italy showing the strongest improvement Rome, March 12, 2026 \u2013 Italy&#8217;s taxi service continues to rank among the most efficient and highly appreciated in&#8230;<\/p>\n","protected":false},"author":6,"featured_media":1569,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[27],"tags":[54],"class_list":["post-1674","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-en","tag-indagine-gradimento-taxi"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Italian taxis earn high marks from users: outperforming the European average - TaxiMove - App Taxi<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.taximove.it\/en\/italian-taxis-earn-high-marks-from-users-outperforming-the-european-average-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Italian taxis earn high marks from users: outperforming the European average - 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